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Jay Day Takes San Francisco

From day to night in San Francisco in The Promise Dress, one dress that transforms into 23+ outfits. Rebecca Ma is photographed by Harrison Davis.

The Promise Dress

The Promise Dress by Jay Day is one dress that can be worn 23+ ways. It was created by Julia James Davis as a solution to the over-production and over-consumption in the fashion industry.

Jay Day's America

“Jay Day’s America'' photographed by Harry Davis features women who embody the virtues of America through their personal journeys of triumph, hope, and faith through the lens of The Promise Dress, one dress that can be worn 23+ ways.

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The Promise Dress

One dress, 23+ ways to wear

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